Our Story

Wellensteyn USA presents the quality and functionality you expect in rugged work-wear, coupled with sophistication of high-end European fashion sensibilities. The result is a tremendously versatile family of impressive outerwear jackets.

Founded more than 60 years ago in Hamburg Germany by Adolf Wuttke,  Wellensteyn originated as a producer of deep-submerge mechanical instruments designed to withstand the rigors of the North Sea.  Wuttke also realized that his customers, technicians and dockhands in the shipyards of Germany, were also in constant need of sturdy, water-resistant work-wear. He developed a heavy, seaworthy, waxed sailcloth that could be use to provide superior durability for those exposed to some of the toughest elements.

Thomas Wuttke has conceived a new generation of outstanding jackets. Design has evolved to what we call a “fusion of function and fashion”. The product’s innovative development has resulted in success throughout Europe and is now available in North America.

WELLENSTEYN - Fusion of Function + Fashion

 

 

The 40/40 Story

Eric and Rudy accidentally met in New York.                                            

Eric’s unique voice lured Rudy who was looking for a location for a Wellensteyn store and they finally started talking and had this crazy idea to do a special catalogue together for Wellensteyn: Traveling 7100 miles and covering 40 cities to photograph 40 people with their 40 different stories in 20 states in 12 and ½ days is an amazing adventure to join with Wellensteyn authentic “work wear” jackets.

Guerilla Style Marketing, Wellensteyn and EdMedia created the 40/40 Coffee Table Book, which was shot by world renowned photographer Poppy de Villeneuve featuring 40 interesting people in 40 different cities of varied regions in the United States. The book is representative of Wellensteyn as a forward thinking brand showcasing quality and functionality expected in rugged work-wear, coupled with the sophistication of high-end European fashion sensibilities. The result is a tremendously versatile family of impressive outerwear jackets worn by very genuine people surrounded by the elements of their natural American environment.

It was a crazy trip full of emotions, individual stories, unique voices, amazing people altogether an adventurous trip.

Thanks to Eric, Poppy, Astrid, Amy, Lydia, Tay and Rudy and everyone who took part in this great adventure.

Enjoy!